Online Skillshop Courses & Tutorials 2024

Digital marketing is essential for businesses today. With our free course, you can learn the fundamentals of digital marketing and gain the skills to help your business succeed. Accredited by Interactive Advertising Bureau Europe and The Open University, the course consists of 26 modules packed with practical exercises and real-world examples. Get started today and turn knowledge into action! View all

Gain the Google Ads Search Certification and demonstrate your expertise in building and optimizing Google Search campaigns. With this certification, you will be able to leverage automated solutions like Smart Bidding and Audience Solutions to reach your marketing objectives. Learn how to develop a digital marketing strategy, create a Google Search plan, increase leads, sales or web traffic, and align your Search marketing plan with your budget. View all

Gain the Google Ads Video Certification and demonstrate your expertise in using YouTube and Google Video advertising solutions to reach potential customers. Learn how to tell effective stories on YouTube and leverage YouTube audiences to deliver more relevant ads. Start your journey today! View all

Gain the Google Ads Display Certification and demonstrate your expertise in using Google Display to maximize your display advertising investment. This certification will validate your ability to create effective Display strategies and campaigns that meet specific marketing goals. Learn how to develop a Google Display strategy, reach new and existing customers, and align your digital marketing budget with your Display marketing plan. View all

Go Further with Your Google Analytics Data is an online course that will help you get the most out of your data. Learn how to control the data you collect, combine data from other sources, and explore enterprise Analytics features. With this course, you'll be able to customize and manage data collection, import and combine business data, and export data for further customization. View all

Gain the Google Analytics Certification and demonstrate your expertise in using Google Analytics 4 to gain valuable insights and make informed marketing decisions. Learn how to setup a property, collect data, and use reporting tools and features to measure the success of your online marketing efforts. View all

This learning path provides an introduction to the Authorized Buyers program, teaching users how to set up accounts, evaluate creatives, and implement the appropriate deal types and ad formats to meet a client's campaign requirements. Upon completion, users will be able to confidently navigate the Authorized Buyers program. View all

Content creators and owners should be aware of copyright when publishing online. YouTube provides tools to help protect content and ensure ownership is respected. Learn more about copyright and how to protect your content on YouTube. View all

This course provides an overview of YouTube asset monetization, teaching students how to maximize revenue opportunities on YouTube. Students will learn to monitor data in YouTube Analytics and downloadable reports, as well as troubleshoot revenue fluctuations. With this course, students will be able to maximize their YouTube revenue. View all

This Chromebook training course provides teachers with the knowledge and skills to effectively use Chromebooks in the classroom, from basic use and customization to integrating Google tools and services. With Chromebooks, teachers can focus on teaching and learning without the hassle of technology. View all

Google has created a Privacy Resource Hub to help marketers navigate changes and solutions related to user privacy. This hub provides a compilation of resources to better understand the customer journey and ensure compliance with regulations and platforms. Google is committed to supporting marketers while respecting user privacy. View all

Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to achieving success with data-driven marketing and learn what to do to move up the digital marketing maturity curve. 2) Learn how frequency management and media consolidation through Programmatic Guaranteed allows for increased control and precision in performance evaluation. 3) Execute and troubleshoot enhanced Programmatic Guaranteed deals 4) Explore the Connected TV landscape and plan a successful Connected TV campaign including implementation, targeting, reporting and measurement. 5) Automate standard workflows in DV360 with Structured Data Files and the Read/Write API Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

Grasp the fundamentals of Campaign Manager 360 to create, measure, and optimize campaigns that meet your digital marketing needs. Learn how to reach specific audiences and track campaign performance. After completing this foundational Campaign Manager 360 learning path, you'll be able to: Prepare and run campaigns that work effectively for mobile and video. Reach specific audiences. Implement Floodlight tags to measure conversions and optimize your campaign. Track campaign performance using the Insights dashboard and Report Builder. Enable and configure your verification settings to control where your ads are being served. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

Learn how effective tagging can improve your ad measurement, and discover which Google tagging solution is best for your business. After completing this foundational learning path on tagging, you'll be able to: Explain what site tags are and why tagging effectively is important for your business Explain the benefits of Google’s dynamic tagging solutions Determine which tagging strategy is best for your business Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a Programmatic deal buys and implement them using the Programmatic Guaranteed deal workflow Demonstrate effective negotiation practices for a Programmatic Guaranteed deal Evaluate the effectiveness of your deal performance Create an effective mApp strategy Learn how to discover Video, TV, native, and mApp inventory through the Authorized Buyers program Optimize your programmatic deal buys by setting up Programmatic Guaranteed deals with Audience Lists and integrating buyer decisioning. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

Learn how to use Studio to make and manage ad creatives for campaigns View all

Buyers can efficiently use many features of the Authorized Buyers through the Authorized Buyers API. See how to get API access set up and review the benefits of using the API for automated real-time bidding, efficient management of creatives, and more. View all

Dive into the world of digital music rights on YouTube. Designed for music content owners, this course explores the tools and strategies that help teams effectively deliver content and control music assets at scale. View all

As expectations for privacy grow and the technology/regulatory landscape shifts, a reliable measurement and attribution solution will help connect the dots and model conversions that can’t be observed. Find out how data-driven attribution can help. After completing this intermediate learning path on data-driven attribution, you’ll be able to: Recognize the impact of privacy on attribution Dive into data-driven attribution and discover its value Put data-driven attribution in practice with Google Ads and Google Analytics 4 See how data-driven attribution works with other tools and learn about common myths View all

Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts marketing campaigns and business results. Explain how an organization succeeds on mobile by focusing on user-centric design and conversion rate optimization. Apply best practices for making mobile sites and apps fast, seamless, and personalized. View all

Grow your business by optimizing user experience after the click on mobile sites and apps. Learn ways to set up a user-focused organization and best practices to make the mobile experience fast, seamless, and personalized. After completing this foundational mobile learning path, you’ll be able to: Understand how user experience on mobile impacts marketing campaigns and business results. Explain how an organization succeeds on mobile by focusing on user-centric design and conversion rate optimization. Apply best practices for making mobile sites and apps fast, seamless, and personalized. View all

Learn how Google Marketing Platforms creative solutions can help you achieve your marketing objectives and understand the right creative solutions for your marketing goals. After completing this foundational Creatives learning path, you'll be able to: 1) Identify creative ad formats that are possible with Google Marketing Platform, and determine the right creative solution for your marketing objectives. 2) Personalize the look and feel of your creatives for different customer segments, with just a single creative for trafficking 3) Build data-driven creatives and variants that show the right message to the right users with Display & Video 360. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

This tailored curriculum provides instructional coaches with tools and strategies that support their 1:1 interactions with educators. The curriculum is designed to be completed sequentially (e.g. follow the lessons in the order they are listed). View all

Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce, and manage high impact ads, and learn how to get your ad in front of the users you want to reach the most. After completing this foundational Display & Video 360 learning path, you'll be able to: Discover reservation and programmatic inventory, finalize media plans, and execute campaigns across deals using Marketplace in Display & Video 360. Collaborate with brand, media, and creative teams using the Creative workspace in Display & Video 360 to design, produce, and manage high-impact ad formats at scale. Create, combine, and implement audience lists in Display & Video 360 to meet your audience-related goals. Access and build campaign performance reports to get data-driven insights. Implement Floodlight tracking to track conversions and see whether your advertising campaign led to valuable customer action. Audit, configure, and manage your verification and brand suitability settings to control where your ads are being served. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

How can improving your campaign benefit your business? Harness Search campaign optimization best practices to unlock new potential. After completing this intermediate Google Ads Search learning path, you'll be able to: - Determine the Google Ads marketing metrics that align to your marketing objectives - Describe optimization strategies for Google Ads campaigns Note: Some courses contain links to sites that may not be available in your preferred language, or that require you to select your language. View all

Optimization means building your campaign so it’s effective in working toward your goals, and then using performance data to find what gets results and doing more of it. This training shows you how to optimize your campaign withDisplay & Video 360. View all

Understand the basics of creating Google Search campaigns to reach your customers with the right message at the right time. After completing this foundational Google Ads Search learning path, you'll be able to: Align the goals of your business with the benefits of Google Search campaigns. Understand best practices to set yourself up for success. Use Google’s Search Audience solutions to connect with users, build awareness and consideration, and drive action among the consumers you value most. Use a variety of ad formats to reach and engage users, enable them to take action, and achieve your marketing objectives. Use Google’s Smart Bidding strategies to save time and increase efficiency in your Search campaigns. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

Navigate the Google Ads interface and Google Analytics to measure the full value of Display. After completing this foundational Google Display ads learning path, you'll be able to: Summarize the importance of analyzing both click-through and view-through conversion performance in your Display campaign's results Choose what ad interactions to take into account to measure the full value of Display impressions Use Google Ads and Google Analytics to measure various Display ad interactions Consider the impact of not only clicks, but also impressions, by adding view-through conversions to your columns Review results under non-last click attribution, in particular when analyzing full funnel campaigns in Google Analytics Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

Get to know video advertising on YouTube using TrueView throughDisplay & Video 360. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. View all

Learn how to bring your creative vision to life and develop data-driven creatives with Google Web Designer. Understand how Google Web Designer is seamlessly integrated with Display & Video 360. After completing this foundational Google Web Designer learning path, you'll be able to: 1) Bring your creative vision to life by using Google Web Designer to develop engaging, interactive HTML5-based designs that can run on any device. 2) Use streamlined workflow and collaboration possibilities that exist with integration with Display & Video 360. 3) Develop customized data-driven creatives that work seamlessly with Ad Canvas in Display & Video 360. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

Learn how to useSearch Ads 360 to help customers find you wherever they are. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. View all

Build on your foundational Display & Video 360 knowledge by digging deeper into Programmatic Guaranteed deals, Creatives, Optimization with Automated Bidding, Attribution models and mApp. After completing this intermediate learning path, you'll be able to: Determine the appropriate deal strategy for a programmatic deal buys and implement using the Programmatic Guaranteed deal workflow. Reach the right person at the right moment with the right message by building and activating your audiences using the Audience module against your audience-related goals. Create and report on immersive and engaging ads that are responsive and personalized. Scale the use of your creatives through using drafts, applying bulk functions, and enabling optimizations of multiple creatives to better fill impressions. Determine appropriate bid strategies and implement automated bidding for your campaigns. Choose or create appropriate attribution models that best reflect how your digital advertising impacts business outcomes using the attribution model creation workflow. Recognize the product features in Display & Video 360 in the mobile app space and understand how to implement the mobile app choices within existing workflows. Create, measure, and optimize your audio ad campaigns in Display & Video 360. View all

Use Google Ad Manager’s robust audience and video solutions to advance your monetization strategy. Engage users with the latest dynamic ad formats, and explore features in the privacy & messaging tab that can help support your advertising business. After completing this advanced learning path, you’ll be able to: Use Google Ad Manager’s regulatory and compliance tools to aid you in your efforts to comply with various regulations Employ Audience Solutions to draw insights from your users' interactions with your content to responsibly deliver relevant, helpful ads and earn more revenue Note: This offering is currently being expanded, so check out our new content as it becomes available. Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

Learn the fundamentals of creating a Discovery campaign After completing this foundational Discovery campaign learning path, you'll be able to: - Create and manage Discovery campaigns - Apply best practices - Build inspirational Discovery ads Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. View all

This course is designed for you and your students to learn how they can help create a safe and positive experience online. By reading, watching videos, and doing activities, you’ll learn how to integrate Digital Citizenship and Safety activities into your classroom curriculum. View all

Learn what setsDisplay & Video 360 apart and how you can communicate its value to your clients. View all

Optimization means using performance data to find what gets results and doing more of it. This training shows you how to optimize with Search Ads 360. Take the courses, pass the Assessment, and earn an Achievement to display on your profile. View all

Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs. After completing this foundational Search Ads 360 learning path, you'll be able to: Recall the value and products that make up Google Marketing Platform Understand the value and features of Search Ads 360 Identify available tools to help measure a Search Ads 360 campaignDifferentiate Search Ads 360 bid strategies based on campaign goals Illustrate the key benefits of the new Search Ads 360 experience View all

Learn the ins and outs of Search Ads 360 and find out how to make campaign management a breeze. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile. View all