Free Online Google Analytics Courses and Certifications 2024

Google Analytics is a powerful tool for businesses to gain insights into their online presence. It provides a comprehensive view of website performance, user behavior, and marketing effectiveness. With Google Analytics, businesses can learn how to optimize their website for better user experience and higher conversions. It is a great tool for businesses to gain knowledge and understanding of their online presence, and to make informed decisions about their online marketing strategies. With the help of online courses, businesses can learn how to use Google Analytics to its fullest potential and gain a competitive edge.

Google Analytics Courses

What Are the Best Google Analytics Certifications?

Google Analytics for Beginners by Google Analytics Academy. This course teaches you the basic features of Google Analytics, such as how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking. You can access the course for free and earn a Certificate of completion.


Advanced Google Analytics by Google Analytics Academy. This course covers the advanced features of Google Analytics, such as data collection, processing and configuration, and more complex analysis and marketing tools. You can access the course for free and earn a Certificate of completion.


Google Data Analytics Professional Certificate by Google on Coursera. This Certificate program provides all the skills you need to find an entry-level job in the field of data analytics, even if you don't have prior experience. You will learn about data types and structures, data analysis with R programming, data storytelling with visualizations, and more. You can enroll in the program for a monthly fee and earn a professional Certificate.


Ultimate Google Analytics Course + 50 Practical Examples by Udemy. This course teaches you how to use Google Analytics to improve your website or app performance, optimize your marketing campaigns, and increase your conversions. You will learn how to use 50 practical examples to apply Google Analytics to real-world scenarios. You can enroll in the course for a one-time fee and earn a Certificate of completion.


Google Analytics Training & Tutorials by LinkedIn Learning. This is a collection of courses and videos that cover various topics related to Google Analytics, such as how to set up and customize Google Analytics, how to use Google Tag Manager, how to measure user behavior and engagement, how to use Google Data Studio, and more. You can access the courses with a monthly or annual subscription and earn Certificates of completion.

Frequently Asked Questions and Answers

Q1: What is Google Analytics and how does it work?

Google Analytics allows users to measure their advertising return on investment (ROI) and monitor their Flash, video, and social networking sites and applications. To access Google Analytics, users can sign in using their email or phone. In case of a forgotten email, there is an option to type the text heard or seen. If using a public computer, it is recommended to sign in using a private browsing window. For those who do not have an account, they can proceed to create one.

Q2: How does Google Analytics affect data accuracy?

Google Analytics historically has had some shortcomings that may affect its data accuracy. One of these is that overall data accuracy can be compromised by users who block Google Analytics cookies, certain browser extensions, ad filtering programs, and privacy networks. Additionally, reports are generated by sampling 500,000 random sessions in order to reduce server load.

Q3: What are Google analytics metrics?

A metric is defined as a standard of quantitative measurement. Google Analytics provides users with the capability to monitor and assess the performance of their websites using a wide range of up to 200 metrics. Although the significance of specific metrics may vary depending on the nature of businesses, there are several commonly favored metrics, one of which is the metric of Users.

Q4: Where can I find a Google Analytics dashboard?

The dashboard can be accessed on the Google Analytics site and is offered as a widget or a plugin for embedding into other sites. Independent vendors also provide customized Google Analytics dashboards. A metric is defined as a standard of quantitative measurement.

Q5: What Google Analytics courses can I find on AZ Class?

On this page, we have collected free or certified 33 Google Analytics online courses from various platforms. The list currently only displays up to 50 items. If you have other needs, please contact us.

Q6: Can I learn Google Analytics for free?

Yes, If you don’t know Google Analytics, we recommend that you try free online courses, some of which offer certification (please refer to the latest list on the webpage as the standard). Wish you a good online learning experience!

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