The Business of Social

4.7

Learners: 20,800

Instructor: /

Duration:

According to a study by IBM in 2014, 63% of CEOs and CMOs want social strategies that generate business metrics, but only 20% of businesses worldwide have them. This means businesses need to link their social strategies to sales and marketing systems, which will allow them to engage with customers on a personal level and measure their investments in social media. In the "Business of Social" MOOC, you'll learn how to transform your social marketing from an untracked investment to an integral part of your marketing strategy. The MOOC will cover legal considerations, proven performance metrics, and management tactics for success, with faculty members including experts from Medill, Lexalytics, IBM, and more. ▼▲

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

Coursera

Certificate:

No Information

Language:

English

Start Date:

Self Paced

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 06th, 2023]

This course, The Business of Social, provides an overview of the fundamentals of social marketing, social media marketing, and social media. It covers topics such as A/B testing, creating content, and understanding the analytics of social media. Participants will gain an understanding of the importance of social media in today's business world and how to use it to their advantage. They will also learn how to create effective campaigns and measure their success. By the end of the course, participants will have the knowledge and skills to create and manage successful social media campaigns.

[Applications]
The application of this course, The Business of Social, can be seen in the areas of social marketing, social media marketing, and A/B testing. Through this course, students can gain a better understanding of how to effectively use social media to reach their target audience. They can also learn how to create effective campaigns and measure their success through A/B testing. Additionally, they can learn how to use social media to build relationships with customers and create a positive brand image. With the knowledge gained from this course, students can apply their skills to create successful social media campaigns and increase their business's visibility.

[Career Paths]
1. Social Marketing: Social marketing is a rapidly growing field that involves the use of digital marketing strategies to promote products and services on social media platforms. This type of marketing is becoming increasingly popular as businesses look to reach their target audiences in a more cost-effective and efficient way. Social marketing professionals are responsible for creating and managing campaigns, analyzing data, and optimizing content to ensure maximum reach and engagement.

2. Social Media Marketing: Social media marketing is a form of digital marketing that focuses on creating and sharing content on social media platforms to reach and engage with potential customers. Social media marketers are responsible for creating and managing campaigns, analyzing data, and optimizing content to ensure maximum reach and engagement.

3. Social Media: Social media is a powerful tool for businesses to reach their target audiences. Social media professionals are responsible for creating and managing campaigns, analyzing data, and optimizing content to ensure maximum reach and engagement.

4. A/B Testing: A/B testing is a method of testing two versions of a website or app to determine which one performs better. A/B testing professionals are responsible for designing and executing tests, analyzing data, and optimizing content to ensure maximum reach and engagement.

[Education Paths]
1. Bachelor of Science in Business Administration: This degree path provides students with a comprehensive understanding of business principles and practices, including marketing, finance, accounting, and management. Students will learn how to develop and implement effective strategies for managing and growing businesses in the digital age. Additionally, they will gain an understanding of the latest trends in social media marketing, A/B testing, and other digital marketing techniques.

2. Master of Science in Social Media Marketing: This degree path provides students with an in-depth understanding of the principles and practices of social media marketing. Students will learn how to create and manage effective campaigns, analyze data, and develop strategies for engaging with customers and building brand loyalty. They will also gain an understanding of the latest trends in social media analytics, A/B testing, and other digital marketing techniques.

3. Master of Science in Digital Marketing: This degree path provides students with an in-depth understanding of the principles and practices of digital marketing. Students will learn how to create and manage effective campaigns, analyze data, and develop strategies for engaging with customers and building brand loyalty. They will also gain an understanding of the latest trends in social media analytics, A/B testing, and other digital marketing techniques.

4. Master of Science in Social Media Analytics: This degree path provides students with an in-depth understanding of the principles and practices of social media analytics. Students will learn how to analyze data, develop strategies for engaging with customers, and build brand loyalty. They will also gain an understanding of the latest trends in social media marketing, A/B testing, and other digital marketing techniques.