Free Online Marketing Management Courses and Certifications 2024
Marketing Management is the process of developing strategies and planning for product or service promotion, distribution, pricing, and other elements of a company's marketing mix. It is also the process of managing the implementation, monitoring, and control of marketing plans and campaigns.
Popular Courses
Marketing Management Courses
What Are the Best Marketing Management Certifications?
Marketing management is the process of planning, implementing, and evaluating marketing strategies and activities to achieve organizational goals and satisfy customer needs. Marketing managers may oversee various aspects of marketing such as market research, product development, pricing, distribution, promotion, sales, and customer relationship management. According to the search results, some of the best certifications that can help you learn and demonstrate your skills in marketing management are:
Professional Certified Marketer (PCM) from the American Marketing Association (AMA), which is a comprehensive certification that covers a broad spectrum of marketing topics such as marketing strategy, market research, pricing strategy, customer behavior, product positioning, and more and requires passing a 150-question exam .
Google Digital Marketing & E-commerce Professional Certificate from Coursera, which is a beginner-level certification that teaches you the fundamentals of digital marketing and e-commerce using Google tools and platforms such as Google Ads, Google Analytics, Google Search Console, Google My Business, Google Merchant Center, and more and requires completing a 6-course online specialization and a portfolio-ready capstone project.
Certified Product Marketing Manager (CPMM) from the Association of International Product Marketing & Management (AIPMM), which is a certification for product marketing professionals who want to master the core functions of product marketing such as market analysis, product positioning, messaging, go-to-market strategy, launch planning, sales enablement, and more and requires passing a 120-question exam .
Meta (Facebook) Blueprint Marketing certifications from Meta (Facebook), which are certifications for digital marketing professionals who want to prove their proficiency in using Meta's family of apps and services such as Facebook, Instagram, WhatsApp, Messenger, Audience Network, and Workplace for various marketing objectives such as brand awareness, lead generation, content creation, video advertising, e-commerce, social media management, and more and require passing one or more exams depending on the certification level .
HubSpot Academy from HubSpot, which offers various free courses and certifications for marketing professionals who want to learn how to use HubSpot's software and tools for inbound marketing, content marketing, email marketing, social media marketing, SEO, web design, sales enablement, CRM management, and more and require completing online courses of varying lengths and passing an exam.
Frequently Asked Questions and Answers
Q1: What are the 7 principles of marketing management?
The marketing mix, commonly referred to as the 7Ps of marketing, was introduced by E. Jerome McCarthy during the 1960s. This concept encompasses seven key elements: Product, Price, Place, Promotion, People, Process, and Physical evidence.
Q2: What is marketing management examples?
One way a marketing manager can gather feedback is by distributing a survey to the company's email subscribers. The survey can include questions about their level of satisfaction with the product, the frequency of product usage, suggestions for improvement, and their sentiments if the product were no longer available in the market.
Q3: What Marketing Management courses can I find on AZ Class?
On this page, we have collected free or certified 80 Marketing Management online courses from various platforms. The list currently only displays up to 50 items. If you have other needs, please contact us.
Q4: Can I learn Marketing Management for free?
Yes, If you don’t know Marketing Management, we recommend that you try free online courses, some of which offer certification (please refer to the latest list on the webpage as the standard). Wish you a good online learning experience!
ADVERTISEMENT