Marketing Analytics: Customer Value and Promotion Strategy faq

star-rating
4.2
learnersLearners: 73,966
instructor Instructor: Start-Tech Academy instructor-icon
duration Duration: duration-icon

This course, Customer Valuation for Entrepreneurs and Marketers, is the perfect choice for business managers, executives, and students who want to learn how to calculate and apply customer value in real-world business problems. It teaches you the most popular customer lifetime value models and how to implement them in Excel using advanced tools. With step-by-step instructions, downloadable Excel files, class notes, and assignments, you'll gain the confidence to practice, discuss, and understand customer value models used by organizations. Upon completion, you'll receive a verifiable certificate of completion. Don't miss out on this opportunity to learn from experienced managers in a Global Analytics Consulting firm.

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Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Paid

providerProvider:

Udemy

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

2023-05-07

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

Start-Tech Academy's Customer Valuation for Entrepreneurs and Marketers course is designed to teach students how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business. After completing this course, students will be able to understand the value of their customers to make intelligent decisions on how to spend money acquiring them, measure customer value based on the customer value concept, use Monte-Carlo simulation to incorporate uncertainty in customer value models, and confidently practice, discuss, and understand customer value models used by organizations.

The course is taught by Abhishek and Pukhraj, managers in a Global Analytics Consulting firm, who have used their experience to include the practical aspects of marketing and data analytics in this course. Each section of the course includes theoretical concepts and use cases of different customer value models, step-by-step instructions on how to implement such models in Excel, downloadable Excel files containing data and solutions used in each lecture, class notes and assignments to revise and practice the concepts, and practical classes where students create the model.

Upon completion of the course, students will receive a Verifiable Certificate of Completion. This course is ideal for business managers or executives, or students who want to learn, calculate, and apply customer value in real-world problems of business.

Course Syllabus

Introduction

Lifetime Customer Value

Variations and Sensitivity Analysis

Monte Carlo Simulation

Appendix

Congratulations & about your certificate

Pros & Cons

Pros Cons
  • pros

    "Good effort in making it simple and understandable." - The course is praised for its effort in presenting the content in a simple and understandable manner, making it easier for learners to grasp the concepts. "Clear demonstration of concepts made it easy to understand." - The course effectively demonstrates concepts, which aids in the understanding of the material.

  • cons

    "I expected more content for the title of the course." - Some users felt that the course lacked sufficient content considering its title, indicating a potential lack of depth or coverage of certain topics. "The course should have taken more examples of monte-carlo simulation." - A user suggests that the course could have included more examples of monte-carlo simulation, indicating a potential lack of variety or depth in the examples provided.

Course Provider

Provider Udemy's Stats at AZClass

Discussion and Reviews

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faq FAQ for Marketing Analytics Courses

Q1: Does the course offer certificates upon completion?

Yes, this course offers a paid certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q2: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q3: How many people have enrolled in this course?

So far, a total of 73966 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q4: How Do I Enroll in This Course?

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If you're looking for additional Marketing Analytics courses and certifications, our extensive collection at azclass.net will help you.

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