Business Branding With Personality: Build An Authentic Brand

4.6

Learners: 10,336

Instructor: Steve Houraghan

Duration:

This course, Business Branding With Personality: Build An Authentic Brand, is designed to help you build a business brand that engages people, makes deep human connections and builds a following. You'll learn the science behind why personality is the key for business brands to human engagement and the framework that the biggest brands in the world use in order to develop their personalities that connect with their audience. You'll also learn how to apply your personality across all your marketing touch points, from website copy to social media posts, advertisements, blog posts, packaging, videos, customer service and lead magnets. With easy to follow, visually appealing and illustrated lessons, you'll be able to create a brand personality designed to evoke a specific desire or emotion from your audience and influence your brand's visual identity. ▼▲

Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Paid

Provider:

Udemy

Certificate:

Paid Certification

Language:

English

Start Date:

2019-11-17

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

What skills and knowledge will you acquire during this course?
By taking this course, students will acquire the skills and knowledge necessary to create a business brand that engages people, builds deep human connections, and develops a following. They will learn strategies to differentiate their brand from others in terms of appearance, tone, behavior, thinking, and actions. The course will also delve into the science behind the importance of personality in business branding and provide a framework used by major brands to develop their own engaging personalities. Students will gain an understanding of their target audience on a deeper level, including their fears, desires, characteristics, and behaviors, and learn how to build a brand personality that emotionally engages them. Additionally, the course will cover the science of brand archetypes and how to apply them to business strategy, as well as expanding the brand personality to make it feel more human. By the end of the course, students will be able to develop a brand personality that elicits specific desires or emotions from their audience, which can be used to influence their brand's visual identity. This course is suitable for individuals looking to build a brand or connect with their audience in an engaging manner, and it offers visually appealing and illustrated lessons to keep students engaged and facilitate action-taking.

How does this course contribute to professional growth?
This course on Business Branding With Personality: Build An Authentic Brand contributes to professional growth by providing an in-depth understanding of how to create a business brand that engages people, makes deep human connections, and builds a following. It teaches strategies to differentiate a business brand from others and emphasizes the importance of personality in human engagement. The course also covers the science behind brand archetypes and how to apply them to business strategy. By the end of the course, students will have the knowledge and skills to develop a brand personality that evokes specific desires or emotions from their audience, ultimately influencing their brand's visual identity. Overall, this course is beneficial for individuals looking to build a brand or connect with their audience in an engaging way.

Is this course suitable for preparing further education?
This course is suitable for preparing further education.

Course Syllabus

Thank You And Welcome

Brand - Customer Relationships Have Human Roots

Discover The Human Brand And Identify Who You're Connecting With

Be Familiar Using A Scientific Framework

The Archetype Framework & The Personalities That Resonate

Develop And Express Your Brand Personality

Pros & Cons

Pros Cons

Concrete examples: Users appreciate that the course provides concrete examples, which helps them understand the concepts better and apply them to their own branding strategies.
Well-structured and easy flow: Users find the course to be well-structured with an easy flow, making it easy to follow along and grasp the information effectively.

Gender bias in archetype depiction: One user points out that the course depicts strong personalities with male characters and the innocent personality with a female character, suggesting a gender bias. They recommend reviewing this aspect to ensure inclusivity and avoid assigning specific personalities to men and women in brands/contents.
Lack of practical tools: Some users feel that the course lacks practical tools and expect more hands-on guidance. They mention that while the course provides interesting information on using the archetype approach to deepen brand persona, it assumes prior knowledge of fundamental branding concepts and target audience identification. They suggest a more practical and in-depth approach to meet their expectations based on the course title.