The Digital Marketing Revolution faq

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5
learnersLearners: 7,091
instructor Instructor: Aric Rindfleisch instructor-icon
duration Duration: duration-icon

Discover the Digital Marketing Revolution and explore how the Analog and Digital worlds interact with each other. Learn how to successfully market Analog products and services in an increasingly Digital world with Gies College of Business' online course. Join us in this learning adventure and develop critical thinking skills to navigate both worlds.

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Course Feature Course Overview Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Coursera

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

4th Sep, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [June 30th, 2023]

The Digital Marketing Revolution course provides an exploration of the key differences between the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. Through video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars, students will gain an understanding of the four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. Upon successful completion of this course, students will be able to understand the implications of the differences between Analog and Digital for marketing, develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers, and learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM.

[Applications]
Upon successful completion of this course, students will be able to apply their knowledge of the Digital Marketing Revolution to their own businesses or organizations. They will be able to develop and implement strategies for successful marketing of Analog products and services in an increasingly Digital world. Additionally, they will be able to leverage their knowledge of the Digital Marketing Revolution to gain admission into Gies College of Business’ suite of online programs, including the iMBA and iMSM.

[Career Paths]
One job position path that is recommended to learners of this course is Digital Marketing Manager. Digital Marketing Managers are responsible for developing, implementing, and managing digital marketing campaigns that promote a company's products and services. They are also responsible for creating and managing content for websites, social media, and other digital platforms. They must be able to analyze data and use it to create effective campaigns that will reach the target audience. Additionally, they must be able to stay up-to-date on the latest trends in digital marketing and be able to adjust their strategies accordingly.

The development trend of Digital Marketing Managers is that they are increasingly expected to have a deep understanding of the customer journey and be able to create campaigns that are tailored to the customer's needs. Additionally, they must be able to use data to create campaigns that are more effective and efficient. They must also be able to use analytics to measure the success of their campaigns and make adjustments as needed. Finally, they must be able to use automation and AI to create more personalized campaigns that are tailored to the customer's needs.

[Education Paths]
For learners interested in pursuing a degree in Digital Marketing, the recommended educational path is a Bachelor's degree in Digital Marketing. This degree program typically includes courses in marketing, digital media, analytics, and technology. Students will learn the fundamentals of digital marketing, including how to create effective campaigns, use data to inform decisions, and measure the success of their efforts. They will also gain an understanding of the various digital marketing channels, such as search engine optimization, social media, and email marketing. Additionally, students will learn how to use analytics to track and measure the success of their campaigns.

The development trend of digital marketing is rapidly evolving, with new technologies and strategies emerging all the time. As such, students should expect to stay up-to-date on the latest trends and technologies in order to stay competitive in the field. Additionally, students should be prepared to develop their skills in areas such as data analysis, creative problem solving, and communication. With the right skills and knowledge, graduates of a digital marketing degree program will be well-prepared to pursue a successful career in the field.

Course Provider

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faq FAQ for Digital Marketing Courses

Q1: Does the course offer certificates upon completion?

Yes, this course offers a free certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q2: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q3: Can I take this course for free?

Yes, this is a free course offered by Coursera, please click the "go to class" button to access more details.

Q4: How many people have enrolled in this course?

So far, a total of 7091 people have participated in this course. The duration of this course is hour(s). Please arrange it according to your own time.

Q5: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Coursera's official site.)
Find the course description and syllabus for detailed information.
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Add your desired course to your cart.
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Once in the cart, select the course you want and click "Enroll."
Coursera may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Digital Marketing courses and certifications, our extensive collection at azclass.net will help you.

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