Persuasion Skills - Basics

Course Overview

What does this course tell?
(Please note that the following overview content is from the original platform)
Persuasion is believed to be both an art and a science. Persuasion happens everywhere - it’s omnipresent. This is a Basic course on Persuasion Skills and by the end of the course the participants will learn about what is persuasion and how it works. They will learn the Steps of the Persuasion Process and the role of communication in persuasion. Learners will also learn how to use AIDA in persuasive writing and the Rhetoric of Persuasion.

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
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What skills and knowledge will you acquire during this course?
During this course on Persuasion Skills - Basics, participants will acquire the following skills and knowledge:
1. Understanding Persuasion: Participants will learn what persuasion is and how it works, gaining a comprehensive understanding of the concept.
2. Steps of the Persuasion Process: Learners will be familiarized with the different steps involved in the persuasion process, enabling them to effectively navigate through each stage.
3. Role of Communication in Persuasion: Participants will gain insights into the crucial role that communication plays in persuasion, learning how to effectively convey their message to influence others.
4. AIDA in Persuasive Writing: Learners will be taught how to use the AIDA model (Attention, Interest, Desire, Action) in persuasive writing, enabling them to create compelling and influential content.
5. Rhetoric of Persuasion: Participants will acquire knowledge about the rhetoric of persuasion, learning various techniques and strategies to enhance their persuasive abilities.
Who will benefit from this course?
This course on Persuasion Skills - Basics will benefit individuals from various professions and interests.
1. Sales and Marketing Professionals: Salespeople and marketers need to persuade customers to buy their products or services. This course will provide them with essential techniques and strategies to effectively communicate and influence potential customers.
2. Business Leaders and Managers: Persuasion is a crucial skill for leaders and managers to motivate and inspire their teams. This course will help them understand the psychology behind persuasion and equip them with tools to effectively communicate their ideas and goals.
3. Public Relations and Communication Specialists: Persuasion is at the core of public relations and communication. Professionals in these fields will benefit from learning the steps of the persuasion process and how to use rhetoric to craft compelling messages.
4. Negotiators and Lawyers: Persuasion is a fundamental skill in negotiation and legal proceedings. This course will provide negotiators and lawyers with techniques to present their arguments persuasively and influence the outcome in their favor.
5. Writers and Content Creators: Persuasive writing is essential for writers and content creators in various fields. This course will teach them how to use the AIDA model (Attention, Interest, Desire, Action) to engage and persuade their readers.
6. Educators and Trainers: Persuasion plays a significant role in teaching and training. Educators and trainers can benefit from this course by learning effective communication techniques to engage and persuade their students or trainees.