How To Design Sports Logos: Create Your Own Team Mascot

Course Overview

In this 90-minute class, Fraser Davidson, Owner of sports branding agency Field Theory, will teach students how to create a variety of bold, dynamic athletic style marks. Students will learn to utilise a core set of design heuristics and a simple methodology to create their own team mascots in Illustrator. With a career that has included work for Nike, the NFL, Adidas, the Welsh Rugby Union, ESPN and more, Fraser is an acclaimed Skillshare teacher with more than 5,000 students in his first class. This class is perfect for graphic designers, illustrators, brand specialists, and anyone curious to know how a great sports logo comes to life.

[Applications]
After taking this course, students will be able to apply their newfound knowledge to create their own team mascots in Illustrator. They will be able to use the core set of design heuristics and methodology taught in the course to create bold, dynamic athletic style marks. Additionally, they will be able to use Fraser Davidson's expertise to create marks for teams from across the world, for Football, Hockey, Soccer, Basketball, Rugby and more as well as several major NCAA Division 1 Athletic programs.

[Career Paths]
1. Sports Branding Specialist: Sports branding specialists are responsible for creating and managing the branding of a sports team or organization. They create logos, mascots, and other visual elements that represent the team or organization. They also develop marketing campaigns and strategies to promote the team or organization. As the sports industry continues to grow, the demand for sports branding specialists is expected to increase.

2. Graphic Designer: Graphic designers create visual elements such as logos, mascots, and other visuals for sports teams and organizations. They use software such as Adobe Illustrator and Photoshop to create these visuals. As the sports industry continues to grow, the demand for graphic designers is expected to increase.

3. Animator: Animators create animations for sports teams and organizations. They use software such as Adobe After Effects and Cinema 4D to create these animations. As the sports industry continues to grow, the demand for animators is expected to increase.

4. Social Media Manager: Social media managers are responsible for managing the social media accounts of sports teams and organizations. They create content, engage with fans, and promote the team or organization. As the sports industry continues to grow, the demand for social media managers is expected to increase.

[Education Paths]
1. Graphic Design Degree: A Graphic Design degree is a great way to learn the fundamentals of design and how to create a professional-looking logo. This degree will teach you the basics of design principles, typography, color theory, and more. Additionally, you will learn how to use software such as Adobe Illustrator and Photoshop to create your own logos. As the demand for graphic design continues to grow, this degree is becoming increasingly popular and is a great way to get started in the field.

2. Animation Degree: An Animation degree is a great way to learn the fundamentals of animation and how to create a dynamic and engaging logo. This degree will teach you the basics of animation principles, character design, storyboarding, and more. Additionally, you will learn how to use software such as Adobe After Effects and Maya to create your own logos. As the demand for animation continues to grow, this degree is becoming increasingly popular and is a great way to get started in the field.

3. Branding Degree: A Branding degree is a great way to learn the fundamentals of branding and how to create a memorable and impactful logo. This degree will teach you the basics of branding principles, marketing, consumer behavior, and more. Additionally, you will learn how to use software such as Adobe InDesign and Sketch to create your own logos. As the demand for branding continues to grow, this degree is becoming increasingly popular and is a great way to get started in the field.

4. Sports Management Degree: A Sports Management degree is a great way to learn the fundamentals of sports management and how to create a successful team mascot. This degree will teach you the basics of sports management principles, team building, marketing, and more. Additionally, you will learn how to use software such as Adobe Illustrator and Photoshop to create your own logos. As the demand for sports management continues to grow, this degree is becoming increasingly popular and is a great way to get started in the field.