Email Automations + Email Marketing Mastery with ConvertKit

Course Overview

This course provides an overview of email automation and email marketing mastery with ConvertKit. Participants will learn how to grow their email list by navigating and implementing ConvertKit on their social media, blog, and website. They will also learn how to increase subscriber opt-ins by optimizing their landing pages and lead capture forms. Additionally, participants will learn how to create drip campaigns and sequence emails that can be automated to grow their following and revenue around the clock, hands-free. The course will also cover how to write high-quality email content and the best email subject lines, as well as how to hyper-segment email lists to tailor content and achieve higher conversion rates. By the end of the course, participants will have created a passive, automated email machine that will help them grow their business email list and revenue.

[Applications]
After this course, participants can apply the knowledge they have gained to grow their email list, optimise their landing pages and lead capture forms, create automated drip campaigns and sequence emails, write high-quality email content and the best email subject lines, and hyper-segment email lists to tailor content for higher conversion rates. Additionally, they can create a passive, automated email machine to help grow their business email list and revenue.

[Career Paths]
Job Position Path: Email Automation and Email Marketing Specialist

Email Automation and Email Marketing Specialists are responsible for creating and managing automated email campaigns and marketing strategies. They are responsible for creating and optimizing email content, designing and coding email templates, and managing email lists. They must also be able to analyze data and metrics to measure the success of their campaigns.

The development trend of this job position is to become more specialized and knowledgeable in the field of email automation and email marketing. As technology advances, email automation and email marketing specialists must stay up to date with the latest trends and techniques in order to remain competitive. They must also be able to use data and analytics to measure the success of their campaigns and make adjustments as needed. Additionally, they must be able to create and manage automated campaigns that are tailored to the needs of their clients.

[Education Paths]
The recommended educational path for learners of this course is to pursue a degree in Digital Marketing. This degree will provide learners with the knowledge and skills necessary to effectively use email automation and email marketing to grow their business. It will also provide learners with the ability to create and manage effective campaigns, optimize landing pages and lead capture forms, and create automated drip campaigns and sequence emails. Additionally, learners will gain the ability to write high-quality email content and the best email subject lines, as well as the ability to hyper-segment email lists to achieve higher conversion rates.

The development trend of this degree is to focus on the use of digital marketing tools and strategies to increase the effectiveness of email marketing campaigns. This includes the use of automation tools, such as ConvertKit, to automate email campaigns and sequences, as well as the use of analytics to track and measure the success of campaigns. Additionally, the degree will focus on the use of social media, blogs, and websites to increase subscriber opt-ins and grow the business email list. Finally, the degree will focus on the use of data-driven strategies to optimize campaigns and increase conversion rates.