Digital Media and Marketing Principles

Learners: 1,095

Instructor: Mike Yao and Rhiannon Clifton

Duration:

Learn how to leverage digital media and marketing principles to create effective communication strategies and practices. This course from Gies College of Business will help you understand the impacts of digital technologies on marketing communication and develop a conceptual understanding of digital marketing strategies. Unlock the potential of new technologies such as AI, Internet of Things, and Mixed Reality to create powerful digital marketing campaigns. ▼▲

Course Feature Course Overview Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

Coursera

Certificate:

Paid Certification

Language:

English

Start Date:

10th Jul, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [June 30th, 2023]

What skills and knowledge will you acquire during this course?
Skills and knowledge that will be acquired during this course include examining marketing as a process of highly strategic communication, understanding the impacts of digital media and information technologies on communication and marketing, developing a conceptual understanding of several digital marketing strategies, and considering the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing.

How does this course contribute to professional growth?
The course contributes to professional growth by providing an understanding of the impacts of digital technologies on marketing communication strategies and practices. It allows individuals to examine marketing as a process of highly strategic communication and develop a conceptual understanding of various digital marketing strategies.

Is this course suitable for preparing further education?
The course "Digital Media and Marketing Principles" explores the impacts of digital technologies on marketing communication strategies and practices. It aims to provide a conceptual understanding of various digital marketing strategies and the core features of new media technologies. Additionally, it discusses the rise of new technologies such as AI, Internet of Things, and Mixed Reality as tools for digital marketing.