Digital Marketing Analytics in Theory faq

star-rating
4
learnersLearners: 6,693
instructor Instructor: Kevin Hartman instructor-icon
duration Duration: 21.00 duration-icon

Digital marketing analytics is a blend of art and science. This course introduces students to the science of web analytics and how to use data to make informed decisions. It covers topics such as identifying the right web analytic tool, collecting and analyzing data, and visualizing data. It is part of Gies College of Business' suite of online programs, including the iMBA and iMSM. Learn more and explore how your Coursera work can be leveraged if accepted into a degree program.

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Course Feature Course Overview Pros & Cons Course Provider Discussion and Reviews
Go to class

Course Feature

costCost:

Free

providerProvider:

Coursera

certificateCertificate:

Paid Certification

languageLanguage:

English

start dateStart Date:

28th Aug, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 04th, 2023]

Digital Marketing Analytics in Theory is a course designed to provide students with the foundational knowledge and frameworks needed to apply data analytics to real-world challenges marketers face daily. Through this course, students will gain an understanding of valid and reliable ways to collect, analyze, and visualize data from the web, as well as how to identify the web analytic tool right for their specific needs. Upon completion of the course, students will be able to utilize data in decision making for agencies, organizations, or clients. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM.

[Application]
Upon completion of this course, students can apply the knowledge and skills they have acquired to develop and implement effective digital marketing analytics strategies. They can use the data collected to inform decisions and create strategies that will help their clients or organizations reach their goals. Additionally, students can use the course as a foundation for further study in digital marketing analytics, such as the iMBA and iMSM programs offered by Gies College of Business.

[Career Path]
One job position path that this course could lead to is a Digital Marketing Analytics Manager. This role involves using data to inform marketing decisions, such as developing strategies for campaigns, optimizing website performance, and analyzing customer behavior. The Digital Marketing Analytics Manager must have a strong understanding of web analytics tools and techniques, as well as the ability to interpret data and draw meaningful insights. They must also be able to communicate their findings to stakeholders in a clear and concise manner.

The development trend for this role is to become increasingly specialized. As digital marketing continues to evolve, the need for professionals with a deep understanding of analytics and data-driven decision making will become more important. Companies are also beginning to invest more in data-driven marketing, which will create more opportunities for Digital Marketing Analytics Managers.

[Education Path]
The recommended educational path for learners is to pursue a degree in Digital Marketing Analytics. This degree program typically includes courses in marketing, analytics, data science, and web development. Students will learn how to use data to inform marketing decisions, develop strategies for digital marketing campaigns, and analyze the effectiveness of digital marketing efforts. Additionally, students will gain an understanding of the latest trends in digital marketing analytics and how to apply them to their own projects. The development trend of this degree is to focus on the use of data-driven insights to inform marketing decisions and strategies. As digital marketing continues to evolve, the need for professionals with the skills to analyze and interpret data will become increasingly important.

Pros & Cons

Pros Cons
  • pros

    Clear and interesting material through video lectures.

  • pros

    Helpful in conducting online research.

  • pros

    Provides knowledge on data analysis and decision making.

  • cons

    Outdated course content and examples.

  • cons

    Slow response from the teaching team.

  • cons

    Inaccessible or outdated readings and resources.

Course Provider

Provider Coursera's Stats at AZClass

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faq FAQ for Digital Marketing Courses

Q1: Does the course offer certificates upon completion?

Yes, this course offers a free certificate. AZ Class have already checked the course certification options for you. Access the class for more details.

Q2: How do I contact your customer support team for more information?

If you have questions about the course content or need help, you can contact us through "Contact Us" at the bottom of the page.

Q3: Can I take this course for free?

Yes, this is a free course offered by Coursera, please click the "go to class" button to access more details.

Q4: How many people have enrolled in this course?

So far, a total of 6693 people have participated in this course. The duration of this course is 21.00 hour(s). Please arrange it according to your own time.

Q5: How Do I Enroll in This Course?

Click the"Go to class" button, then you will arrive at the course detail page.
Watch the video preview to understand the course content.
(Please note that the following steps should be performed on Coursera's official site.)
Find the course description and syllabus for detailed information.
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Add your desired course to your cart.
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Once in the cart, select the course you want and click "Enroll."
Coursera may offer a Personal Plan subscription option as well. If the course is part of a subscription, you'll find the option to enroll in the subscription on the course landing page.
If you're looking for additional Digital Marketing courses and certifications, our extensive collection at azclass.net will help you.

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