Free Online Keyword Research Courses and Certifications 2024
Keyword research is the process of finding and analyzing words and phrases (known as keywords) that people enter into search engines in order to find information, products, or services related to a particular topic. It is an important part of search engine optimization (SEO) and can help you determine which keywords to target in your SEO campaigns.
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Keyword Research Courses
What Are the Best Keyword Research Certifications?
We recommend some of the best online keyword research certifications. Here are some of the options you may consider:
**Moz's Academy Keyword Research Certification** by Moz. This certification is a 5-part series that covers the fundamentals of keywords, audience analysis, keyword research strategy, and tracking and monitoring keyword success. It teaches you how to create a multifaceted keyword strategy using Moz Pro and other tools, how to align your strategy with Google's algorithm updates and semantic search, and how to evaluate and adjust your keywords based on your industry and location. The certification exam consists of 50 multiple-choice questions and requires a score of 80% to pass.
**Semrush Academic Keyword Research Course** by Semrush. This course is part of the Semrush Academy, which offers free online courses on various aspects of digital marketing. The keyword research course teaches you how to use Semrush to find and analyze keywords for your website, how to perform competitor analysis, how to optimize your content for SEO, and how to track your keyword performance. The course has 9 video lessons and 9 quizzes. You can get a free certificate of completion by passing the final exam with a score of 70% or higher.
**Yoast's Keyword Research Training** by Yoast. This training teaches you how to do keyword research for SEO using Yoast SEO plugin and other tools. You will learn how to understand your audience's search intent, how to brainstorm and generate keyword ideas, how to evaluate and select the best keywords, and how to use them in your content. The training has 3 modules with videos, reading materials, quizzes, and assignments. It costs $39 and comes with a certificate and a badge.
**Reliablesoft's Keyword Research Course** by Reliablesoft. This course teaches you everything you need to know about keyword research, including an introduction to keyword research for beginners, a detailed explanation of the different types of keywords, a deep-drive into long-tail keywords, step-by-step instructions to perform keyword research, keyword research examples, competitor's keyword research, keyword research tools, SEO copywriting tips, how to use keywords in your content, and a keyword research checklist. The course has 10 lessons with videos, text, examples, tasks, quizzes, and downloadable resources. It costs $97 and comes with a certificate of completion.
Frequently Asked Questions and Answers
Q1: What is keyword research?
Keyword research is a process that involves researching popular search terms that individuals type into search engines such as Google. These terms are strategically incorporated into content to enhance its visibility on a search engine results page (SERP).
Q2: What is an example of a keyword?
In the world of search engine optimization (SEO), keywords are utilized in webpage content to achieve a higher ranking in Google's search results for the corresponding keyword. It is important to note that any term used in a search engine, regardless of its length, is considered a keyword. For instance, the term "desert" qualifies as a keyword.
Q3: What is the best keyword strategy?
The keyword strategy should involve selecting high-performing keywords that drive relevant traffic to the business. The right choice of keywords for advertising can significantly impact the campaigns, determining the ranking of advertisements on Google and other search engine platforms.
Q4: Is keyword research a skill?
Keyword research is considered a crucial skill for every digital marketer. It is essential for them to possess the knowledge of developing a comprehensive keyword list for PPC and SEO purposes. Moreover, intelligent content marketers rely on keyword research to determine the most suitable topics to write about and the appropriate phrases to incorporate into their writing.
Q5: What Keyword Research courses can I find on AZ Class?
On this page, we have collected free or certified 52 Keyword Research online courses from various platforms. The list currently only displays up to 50 items. If you have other needs, please contact us.
Q6: Can I learn Keyword Research for free?
Yes, If you don’t know Keyword Research, we recommend that you try free online courses, some of which offer certification (please refer to the latest list on the webpage as the standard). Wish you a good online learning experience!
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