Salesforce Certified: Email Marketing

Course Overview

Pass your Salesforce Email Marketing Specialist Certification Exam! Learn SFMC Email Marketing & Automation Studio now.


What you'll learn:

The benefit of this course is having an inside view into Marketing Cloud and all the necessary documentation organized by Study Guide topic. The Salesforce Marketing Cloud isn't a cloud that you can access via a demo account and there are not really any screenshots or videos of the interface that I could find. I found not having a visual of the platform was challenging as I was studying for the exam. So I've decided to bring it to you!
This course includes an inside view specifically of Email Studio, Automation Studio and Journey Builder. As well, I've included links to the Salesforce Marketing documentation per topic so that you don't waste time searching for it and it's all organized for you. By presenting this to you, you will be able to easily study and pass your Salesforce Email Marketing Cloud certification.

Three reasons to TAKE THIS COURSE right now!

You want to pass the Salesforce Email Marketing Specialist Exam and want access to credible Salesforce documentation and videos that are concisely organized according to the Exam Study Guide topics. Ie. You're looking foran easily digest-able format so that you can focus your efforts on learning efficiently to prepare for theexam.
You want an inside view of the Marketing Cloud, Email Studio, Automation Studio and Journey Builder interface and platforms! Ie. Why guess on what things look like and how they flow? View a walk-through of the platform and have a visual learning experience to put you ahead of the game.
Take a course designed by an instructor who has prepared her own study materials and passed the Salesforce Email Marketing Specialist examin addition to having 2 other certifications in Admin and Platform Builder.
This course is structured according to the Salesforce Email Marketing SpecialistExam Study Guide (with an Introduction and Takingthe Exam/Conclusion lectures):

Email Marketing Best Practices
Email Message Design
Content Creation and Delivery
Marketing Automation
Subscriber and Data Management
Tracking and Reporting

Why get certified?

According to an IDC Study on the Salesforce Economy, Salesforce is expected to create 3.3 million newjobs by 2022! That's in less than 5 years - WOW! Make sure you're a part of it and have access to quality opportunities.

(Please note that we obtained the following content based on information that users may want to know, such as skills, applicable scenarios, future development, etc., combined with AI tools, and have been manually reviewed)


This course provides an overview of the Salesforce Certified Email Marketing Specialist Exam. It covers the topics of Email Marketing Best Practices, Email Message Design, Content Creation and Delivery, Marketing Automation, Subscriber and Data Management, Tracking and Reporting. It also includes an inside view of the Marketing Cloud, Email Studio, Automation Studio and Journey Builder interface and platforms. The course is designed by an instructor who has prepared her own study materials and passed the Salesforce Email Marketing Specialist exam in addition to having two other certifications in Admin and Platform Builder. It is structured according to the Salesforce Email Marketing Specialist Exam Study Guide and provides access to credible Salesforce documentation and videos that are concisely organized according to the Exam Study Guide topics.

[Applications]
Those who have completed this course can apply their knowledge to create and manage email campaigns, automate marketing processes, and track and report on the success of their campaigns. They can also use their certification to demonstrate their expertise in Salesforce Email Marketing and increase their job prospects. Additionally, they can use the Salesforce documentation provided in the course to stay up to date on the latest features and best practices.

[Career Paths]
Job Position Paths:
1. Salesforce Email Marketing Specialist: As a Salesforce Email Marketing Specialist, you will be responsible for creating and managing email campaigns, automating marketing processes, and managing subscriber and data management. You will also be responsible for tracking and reporting on the success of campaigns.
2. Salesforce Automation Studio Specialist: As a Salesforce Automation Studio Specialist, you will be responsible for creating and managing automated marketing processes, such as customer segmentation, lead scoring, and customer journey mapping. You will also be responsible for tracking and reporting on the success of automated campaigns.
3. Salesforce Journey Builder Specialist: As a Salesforce Journey Builder Specialist, you will be responsible for creating and managing customer journeys, such as customer segmentation, lead scoring, and customer journey mapping. You will also be responsible for tracking and reporting on the success of customer journeys.
4. Salesforce Email Marketing Manager: As a Salesforce Email Marketing Manager, you will be responsible for creating and managing email campaigns, automating marketing processes, and managing subscriber and data management. You will also be responsible for tracking and reporting on the success of campaigns, as well as developing strategies to optimize campaigns.

Developing Trends:
1. Automation: Automation is becoming increasingly important in the Salesforce Email Marketing space, as it allows for more efficient and effective campaigns. Automation tools such as Automation Studio and Journey Builder are becoming more popular and are being used to create more personalized customer experiences.
2. Data-Driven Insights: Data-driven insights are becoming increasingly important in the Salesforce Email Marketing space, as they allow for more targeted and effective campaigns. Data-driven insights can be used to identify customer segments, track customer behavior, and optimize campaigns.
3. AI-Powered Solutions: AI-powered solutions are becoming increasingly popular in the Salesforce Email Marketing space, as they allow for more personalized and effective campaigns. AI-powered solutions can be used to identify customer segments, track customer behavior, and optimize campaigns.

[Education Paths]
Degree Paths:
1. Bachelor of Science in Marketing: This degree path provides students with a comprehensive understanding of marketing principles and strategies. Students learn how to develop and implement effective marketing plans, analyze customer data, and use digital marketing tools. This degree path is ideal for those interested in pursuing a career in marketing, advertising, or public relations. Additionally, the degree provides a strong foundation for those interested in pursuing a Master's degree in marketing.

2. Master of Science in Digital Marketing: This degree path provides students with an in-depth understanding of digital marketing principles and strategies. Students learn how to use digital marketing tools to create effective campaigns, analyze customer data, and develop strategies for reaching target audiences. This degree path is ideal for those interested in pursuing a career in digital marketing, advertising, or public relations.

3. Master of Science in Business Analytics: This degree path provides students with an understanding of data analysis and business intelligence. Students learn how to use data to make informed decisions, develop strategies, and optimize operations. This degree path is ideal for those interested in pursuing a career in business analytics, data science, or data engineering.

Developing Trends:
1. Artificial Intelligence (AI): AI is becoming increasingly important in the marketing industry, as it can be used to automate tasks, analyze customer data, and optimize campaigns.

2. Automation: Automation is becoming increasingly important in the marketing industry, as it can be used to streamline processes, reduce costs, and improve efficiency.

3. Social Media: Social media is becoming increasingly important in the marketing industry, as it can be used to reach target audiences, build relationships, and generate leads.

4. Data-Driven Marketing: Data-driven marketing is becoming increasingly important in the marketing industry, as it can be used to analyze customer data, optimize campaigns, and measure results.