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How to Build a Startup

4.5

Learners: 28,505

Instructor: Steve Blank

Duration:

This course, taught by Steve Blank, provides an introduction to the Customer Development Process, a key step in building a successful startup. Students will learn how to rapidly develop and test ideas by gathering customer and marketplace feedback. This feedback is essential to finding the real pain points and unmet needs of customers, and using that information to create a suitable business model. The course will also teach students how to search for the actual business model itself, rather than simply executing a plan for a business model they think will work. Sign up now to learn the key steps to building a successful startup. ▼▲

Course Feature Course Overview Course Provider Discussion and Reviews

Go to class

Course Feature

Cost:

Free

Provider:

ThaiMOOC

Certificate:

No Information

Language:

English

Start Date:

On-Demand

Course Overview

❗The content presented here is sourced directly from ThaiMOOC platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [August 13th, 2023]

Skills and Knowledge Acquired:
This course will provide students with the skills and knowledge necessary to build a successful startup. Students will learn the basics of the Customer Development Process, which includes gathering customer and marketplace feedback to rapidly develop and test ideas. They will also learn how to identify customer pain points and unmet needs in order to create a suitable business model. Additionally, students will gain an understanding of the importance of searching for the actual business model rather than simply executing a plan for a business model that the entrepreneur thinks will work.

Contribution to Professional Growth:
This course contributes to professional growth by teaching students the fundamentals of the Customer Development Process. By learning how to rapidly develop and test ideas, students will gain the skills necessary to build a successful startup. Through gathering customer and marketplace feedback, students will be able to identify customer pain points and unmet needs, allowing them to create a suitable business model. This course will provide students with the knowledge and skills needed to create a successful startup, thus contributing to their professional growth.

Suitability for Further Education:
This course provides a comprehensive introduction to the Customer Development Process, which is essential for building a successful startup. It covers the key steps needed to develop and test ideas, as well as how to gather customer and marketplace feedback. The course also emphasizes the importance of validating ideas with real-life customers and understanding their pain points and unmet needs. As such, this course is suitable for preparing further education in the field of entrepreneurship and startup development.

Course Syllabus

What We Now Know

History of the Corporation,Startups Are Not Smaller Versions of Large Companies,Waterfall Development,Customer vs. Product Development,Entrepreneurial Education

Business Models and Customer Development

Value Proposition,Customer Segments,Revenue Streams,Key Resources,Customer Development Processes,Minimum Viable Product,Market Opportunity Analysis

Value Proposition

Value Proposition and the Minimum Viable Product,Customer Archetype,MVP Physical && Web/Mobile,Common Mistakes With Value Proposition

Customer Segments

Product Market Fit,Rank and Day in the Life,Multiple Customer Segments,Market Types Introduction: Existing, Resegmented, New, Clone,Consequences of Not Understanding a Market

Channels

Distribution Channels Overview,Web Distribution,Physical Distribution,Direct Channel Fit,Indirect Channel Economics,OEM Channel Economics

Customer Relationships

Paid Demand Creation,Earned Demand Creation,Get Physical,Viral Loop,Web Customer Acquisition Costs

Revenue Models

How Do You Make Money,Revenue Streams and Price,Direct and Ancillary Models,Common Startup Mistakes,Market Types and Pricing,Single and Multiple Side Markets,Revenue First Companies,Market Size and Share

Partners

Partner Definition,Partner Resources,Partner Types,Greatest Strategic Alliance,Joint Business Development

Resources, Activities and Costs

Four Critical Resources,Financial Resources,Human Resources,Qualified Employees and Culture,Intellectual Property Overview