Getting Started with Digital Marketing

Course Overview

What skills and knowledge will you acquire during this course?
The course will provide knowledge and skills in understanding the core principles and purpose of digital marketing, optimizing performance across various digital channels, engaging audiences effectively through the buyer journey concept, setting up social media marketing campaigns, utilizing search engine optimization (SEO) and email strategies, recognizing the value of user experience (UX) and Google Analytics in data-driven decision making, and understanding digital display advertising components and tactics. The course is taught by experts from the Digital Marketing Institute, a globally recognized authority in digital marketing certification.

How does this course contribute to professional growth?
This course contributes to professional growth by providing a comprehensive understanding of digital marketing principles, techniques, and skills. It helps individuals develop, plan, and implement effective digital marketing strategies. Participants will learn about different digital marketing channels, including inbound and outbound channels, and how to engage an audience effectively. The course also covers the role of Google Analytics in making data-led decisions and the importance of user experience. Learning from digital marketing experts at the Digital Marketing Institute, participants will gain valuable knowledge and skills that can be applied in traditional marketing careers, for entrepreneurs and small business owners, and for those pursuing a career in digital marketing.

Is this course suitable for preparing further education?
This course is suitable for individuals who are looking to update their skillset in digital marketing, recent marketing graduates, entrepreneurs and small business owners, individuals looking to pursue a career in digital marketing, and those hoping to implement an up-to-date digital strategy for their company.