Digital Customer Analytics

Course Overview

Digital Customer Analytics is an online course designed to help marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company to turn their digital marketing data insights into customer insights and selection techniques. Through the application of customer lifetime value concepts, participants will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies.

The course will explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. Participants will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools.

This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.

[Applications]
Upon completion of this course, participants will be able to apply the concepts of customer lifetime value to their digital marketing data insights, create customer value, evaluate marketing actions, identify and select customers, and turn loyalty programs into long term solutions. Additionally, participants will be able to analyze customer churn and its impact, as well as explore the latest Direct to Consumer Models and other valuation tools.

[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing, and managing digital marketing campaigns that promote a company’s products and services. They must have a deep understanding of the latest digital marketing trends and technologies, and be able to use data and analytics to measure the success of their campaigns. As digital marketing continues to evolve, digital marketing managers must stay up-to-date on the latest trends and technologies in order to remain competitive.

2. Customer Relationship Manager: Customer relationship managers are responsible for managing customer relationships and ensuring customer satisfaction. They must be able to identify customer needs and develop strategies to meet those needs. They must also be able to use data and analytics to measure customer satisfaction and identify areas for improvement. As customer service continues to move online, customer relationship managers must be able to use digital tools to manage customer relationships.

3. Data Analyst: Data analysts are responsible for analyzing data to identify trends and insights. They must be able to use data and analytics to identify customer needs and develop strategies to meet those needs. As data becomes more important in the digital marketing space, data analysts must be able to use data and analytics to measure the success of digital marketing campaigns.

4. Digital Strategist: Digital strategists are responsible for developing and implementing digital marketing strategies. They must be able to use data and analytics to identify customer needs and develop strategies to meet those needs. As digital marketing continues to evolve, digital strategists must stay up-to-date on the latest trends and technologies in order to remain competitive.

[Education Paths]
1. Bachelor of Science in Digital Marketing: A Bachelor of Science in Digital Marketing provides students with the knowledge and skills to develop and implement effective digital marketing strategies. Students learn how to use data-driven insights to create campaigns that target customers and increase sales. This degree also covers topics such as customer segmentation, analytics, and digital marketing tools. Additionally, students learn how to use digital marketing to build customer loyalty and increase customer lifetime value.

2. Master of Science in Digital Analytics: A Master of Science in Digital Analytics provides students with the skills to analyze and interpret data from digital marketing campaigns. Students learn how to use data-driven insights to create campaigns that target customers and increase sales. This degree also covers topics such as customer segmentation, analytics, and digital marketing tools. Additionally, students learn how to use digital marketing to build customer loyalty and increase customer lifetime value.

3. Master of Business Administration in Digital Marketing: A Master of Business Administration in Digital Marketing provides students with the knowledge and skills to develop and implement effective digital marketing strategies. Students learn how to use data-driven insights to create campaigns that target customers and increase sales. This degree also covers topics such as customer segmentation, analytics, and digital marketing tools. Additionally, students learn how to use digital marketing to build customer loyalty and increase customer lifetime value.

4. Doctor of Philosophy in Digital Marketing: A Doctor of Philosophy in Digital Marketing provides students with the knowledge and skills to develop and implement effective digital marketing strategies. Students learn how to use data-driven insights to create campaigns that target customers and increase sales. This degree also covers topics such as customer segmentation, analytics, and digital marketing tools. Additionally, students learn how to use digital marketing to build customer loyalty and increase customer lifetime value. Additionally, students learn how to use advanced analytics to develop and evaluate digital marketing strategies. This degree is ideal for those who want to pursue a career in research or academia.