Creating Content That People Love to Read (and Google Loves to Rank)

Course Overview

What does this course tell?
(Please note that the following overview content is from the original platform)
Learn how to create the kind of authentic, quality content for your website that people love to read and Google loves to rank in this 45-minute class with online writer and editor Raelene Morey. You’ll follow along as Raelene walks you through how to craft compelling content for your site – covering everything from the key elements of the perfect blog post, how to come up with traffic-stopping ideas, and how you can repurpose your best content.Since Google’s Hummingbird and Panda algorithm changes, SEO has relied primarily on publishing high quality content. Not on stuffing the right amount of keywords into unnaturally-written articles, and building as many (often spammy) backlinks as possible, as was the case a few years ago. In this class, you’ll start by identifying your own ideas for authentic content that resonates with your audience, then you’ll zero in on how to:research like a prowrite compelling headlines (that aren’t clickbait)structure posts so they’re easier to writewrite introductions that keep readers readingcreate engaging content that ranks well in searchrepurpose content so you get more bang for your buckWith tips on how to create the perfect post throughout, this class is great for anyone looking to improve the quality of the content they publish. By the end of this class, you’ll have your own authentic, quality blog post ready for publication on your site.

We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
During this course, learners will acquire the following skills and knowledge:
1. Research skills: Learners will learn how to conduct thorough research to gather information and ideas for creating authentic content that resonates with their audience.
2. Headline writing: Learners will learn how to write compelling headlines that grab readers' attention without resorting to clickbait tactics.
3. Post structure: Learners will understand how to structure their blog posts in a way that makes the writing process easier and more efficient.
4. Introduction writing: Learners will learn techniques for writing introductions that captivate readers and encourage them to continue reading the entire post.
5. Engaging content creation: Learners will learn strategies for creating engaging content that not only appeals to readers but also ranks well in search engine results.
6. Content repurposing: Learners will discover how to repurpose their best content to maximize its reach and impact, allowing them to get more value from their efforts.
By the end of the course, learners will have the skills and knowledge necessary to create authentic, high-quality blog posts that both readers and search engines will love.
Who will benefit from this course?
This course will benefit online writers, editors, and website owners who want to improve the quality of their content. It is particularly useful for individuals who want to create authentic and engaging blog posts that resonate with their audience. Additionally, professionals in the field of search engine optimization (SEO) will benefit from learning how to create content that ranks well in search results, following Google's algorithm changes. The course also provides tips on research, writing compelling headlines, structuring posts, and repurposing content, making it valuable for anyone looking to enhance the content they publish on their website.