Free Online Social Media Management Courses and Certifications 2024

Social Media Management is the process of creating, scheduling, analyzing, and engaging with content posted on social media networks in order to achieve marketing and branding goals. It involves the use of various social media marketing tools to manage and track campaigns, monitor conversations, and measure the success of social media campaigns.

Social Media Management Courses

What Are the Best Social Media Management Certifications?

Meta Social Media Marketing Professional Certificate (Coursera): This is a professional certificate offered by Coursera in collaboration with Meta (formerly Facebook). It teaches you the skills and tools to create and execute a social media marketing strategy across Meta's family of apps and services. You'll learn how to define your target audience, create engaging content, optimize your campaigns, measure your results, and more. You'll also get access to Meta's Blueprint certification exams and a digital badge that you can share on your resume or profile.


Hootsuite Academy: This is an online learning platform offered by Hootsuite, a leading social media management tool. It offers various courses and certifications on social media marketing, strategy, advertising, analytics, and more. You'll learn how to use Hootsuite and other tools to plan, create, publish, monitor, and measure your social media activities. You'll also get access to Hootsuite's industry-recognized certifications and a digital badge that you can share on your resume or profile.


Google Data Analytics Professional Certificate (Coursera): This is another professional certificate offered by Coursera in collaboration with Google. It teaches you the skills and tools to collect, clean, analyze, and visualize data from various sources, including social media platforms. You'll learn how to use Google Sheets, SQL, R Studio, Tableau, and more to make data-driven decisions and recommendations. You'll also get access to Google's Analytics Academy courses and a digital badge that you can share on your resume or profile.


LinkedIn Learning: This is an online learning platform offered by LinkedIn that offers various courses and certifications on social media marketing and management. You'll learn how to use LinkedIn and other platforms to create a personal brand, generate leads, grow your network, and more. You'll also get access to LinkedIn's Learning Paths that guide you through a series of courses on a specific topic or skill. You'll also get a certificate of completion that you can share on your resume or profile.


Boot Camp Digital: This is an online learning platform that offers various courses and certifications on digital marketing topics, including social media marketing and management. You'll learn how to use various platforms and tools to create a social media strategy, content plan, editorial calendar, measurement plan, and more. You'll also get access to Boot Camp Digital's certifications that are accredited by OMCP (Online Marketing Certified Professional) and a digital badge that you can share on your resume or profile.

Frequently Asked Questions and Answers

Q1: What do you need to become a social media manager?

Earn a degree or gain relevant work experience. While not all social media manager positions require a college degree, many employers prefer candidates with a bachelor's degree. Some of the best programs for this career path include business, marketing, advertising, public relations, and general communications. You can also gain relevant work experience by volunteering or interning at a company that has a social media presence.

Q2: How much does a social media manager cost?

The cost of social media management can vary greatly depending on the size of the business, the scope of work, and the level of experience of the social media manager. As a general rule of thumb, businesses can expect to pay anywhere from $500 to $5,000 per month for social media management services.

Q3: Is it hard to be a social media manager?

Managing multiple social media accounts and their daily posting schedules and marketing campaigns requires careful planning. You need to decide what to post, in what format, and when to post it. You also need to create and schedule the content.

Q4: What Social Media Management courses can I find on AZ Class?

On this page, we have collected free or certified 68 Social Media Management online courses from various platforms. The list currently only displays up to 50 items. If you have other needs, please contact us.

Q5: Can I learn Social Media Management for free?

Yes, If you don’t know Social Media Management, we recommend that you try free online courses, some of which offer certification (please refer to the latest list on the webpage as the standard). Wish you a good online learning experience!

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